A visionary born in Louisiana in 1924, Geoffrey Beene is an emblematic figure of American Couture. Jersey and flannel are his favorite subjects. Geoffrey Beene is the first to present a men's ready-to-wear collection. Launched in the United States in 1975, Grey Flannel has forever changed the landscape of men’s perfume. Considered one of the first designer fragrances, Grey Flannel has brought a new level of prestige and sophistication to the men's market. A true innovation in perfumes for men, Grey Flannel uses a floral note, usually used in women's fragrances. A modern, classic and timeless fragrance. A unique fragrance, both simple and surprising. Best Male Fragrance and Best Packaging of the Year 1976 (FiFi Awards).
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