The look Salvatore Ferragamo in three words: sophisticated, casual, dynamic.
For the anecdote: the designer had asked to design the Vara ballerina with a leather knot. The modeller having misunderstood, he put a gros-grain. This detail remained and contributed to the growing success of the 1978 model.
His fashion DNA: the shoe, the Gancino.
The key moments: Salvatore Ferragamo and the movie actresses, the installation of the brand at the Spini Ferni Palace, the opening of the first boutique in New York in 1948, the creation of the Vara shoe, the Gancino bags, the celebration of the 80th anniversary of the brand in Shanghai.