The name "Replay" evokes the Mission of the Brand: to reinterpret the fashion of the past through a contemporary approach. When the term "Replay" first appeared on the screen during the World Cup in 1978, Claudio Buziol understood that it was the ideal name for his fashion line: looking to the future yet maintaining vintage tastes. This was the beginning of the denim and casual Italian fashion, and today this sector represents 85% of the Gruppo Fashion Box's production.
The Brand is dedicated to those consumers who seek authentic and quality products. In every season, the output of the Total Look Collections by Replay is about 1.000 products within 15-plus categories. All products are the result of a thorough research regarding materials, textile production, and washing techniques. They are distributed through exclusive jeans stores, flagships stores, and high-end department stores.