In 1976, Patrick and Christina Hamelle launched the French ready-to-wear brand Jacadi specialized in children's clothing from 0 to 12 years old. After seducing children, the brand introduced in 1987, a line of childcare and perfumes, for the well-being and comfort of toddlers. Jacadi took a turn in 2005, joining Id group, which includes brands like Okaïdi. In merging together, the brands share a common mission: "To make the world progress in the service of the growing child."

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